Lukas Seel

I love creating: systems, strategies, stories, symbols, software, songs, shows, sketches, silly things, serendipitous things, and run-on alliteration sentences.

I run brand and strategy at MultiversX while advising startups and entrepreneurs, currently working at the intersection of humans, machines, and the new internet.

Reach me at: lukas.c.seel@gmail.com

Now

  1. MultiversX — Strategic Operations & Ecosystem Lead 2024–present

    Partner with the CEO on strategy and execution. Lead brand, marketing, and communications — positioning, narrative, a 10+ person team. Founded and operate xAlliance, an ecosystem accelerator supporting 50+ builders. Contributed to a restructuring that cut operating expenses ~75%.

  2. Independent — Brand, Strategy & Advisory 2022–present

    Strategy, narrative, GTM, and operational design for founders and early-stage teams. Occasional Shareholder.

Earlier

  1. Helios Staking — Strategic Development & Operations 2024–present (advising since 2025)

    Strategy, operations, partnerships, and marketing for a small multi-chain staking team. Co-created and ran the Collabathon, a cross-ecosystem builder program.

  2. On Chain Smokers — Founder 2022–present (now advising partner)

    Founded a SaaS for brick-and-mortar loyalty. Membership-as-NFT, with partner coffeeshops, social clubs, and restaurants across the Netherlands, Spain, and the United States. Onboarded thousands of non-crypto users in the process.

  3. PluralArts International — Administrative Director → Managing Director → Senior Advisor 2015–present

    Senior operating leader for a cross-border arts education nonprofit. Owned operations, fundraising, grants, compliance, and strategy. Managed international teams up to 20. Partnerships and funding relationships drove ~500% revenue growth over two years.

  4. 13½ Productions — Founder 2019–2020

    Boutique event production. Corporate and private events, end-to-end. Halted by the pandemic.

  5. Hospitality, NYC 2013–2020

    Events, strategy, operations, and management at Baby's All Right, Knockdown Center, Elvis Guesthouse, Sauce, 99 Scott, Paper Daisy, and others. P&L, hiring, programming, late nights.

Education

Freie Universität Berlin · B.A., Philosophy & Publishing. Thesis on epistemology, technology, and testimony.

Languages

English and German, native. Spanish, intermediate. Many others, poorly.

Selected work and writing →