Research, Insight & Field Production

A still from the Heinz campaign — two people seen through a door's peephole at dusk, one holding up a bottle of Heinz. — Heinz — It Has To Be Heinz · Wieden+Kennedy New York

Client work includes field research, participant recruitment, and insight development for Wieden+Kennedy campaigns for Heinz and bibigo, and field production for Samsung through Superblue.

A still from the bibigo campaign — three people laughing as they hold out a plate of Korean fried chicken. — bibigo — Live Delicious · Wieden+Kennedy Seoul

Both campaigns were created and produced by Wieden+Kennedy — It Has To Be Heinz in New York, Live Delicious in Seoul. My contribution was the research and insight work that informed the strategy behind them. Campaign imagery © Wieden+Kennedy and the respective brands.

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