2026 events & activations

rooot

A stadium drawn from above — the bowl of stands around a green pitch.

Betting markets already know what money thinks. They don’t know who is saying it.

rooot is a live match companion. Fans pick an end and call the score, and every claim carries a side, a conviction and a timestamp — so the distance between what the money believed and what committed fans believed can be read at any minute of a match.

Built as a match programme: paper, cloth, and a woven scarf at full time.

Alpha-tested across five live World Cup matches, including the final.

A minted rooot scarf — woven red, cream and blue bands whose widths track belief across the ninety minutes.

Visit rooot →

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